First intake, part-time runs 1 October 2026 to 30 April 2027. Dates for the next intake are confirming.

Request the course sheet

Home The programme

Advanced Diploma

Hospitality, Tourism and Entrepreneurship Management

Seven months, part-time. Seven modules in a deliberate order, an assessed overseas immersion in the middle, and a plan of your own at the end.

The Cairnhill LEAD framework

Four moves that turn a job into a career.

Most people learn this trade one shift at a time, and it takes years. LEAD is the shortcut: see the whole landscape, run the operation, read what actually drives performance, and make the call. Seven months, and you stop waiting for someone else to decide.

Illustration of a person scanning the horizon through binoculars, with a small bird perched on their shoulder.
Landscape Understanding how the industry actually works

You learn to see the whole picture: what shapes demand for a destination, what makes a place worth visiting, and how cultural and heritage assets are governed and sustained.

Illustration of two colleagues at a rising performance chart, one presenting and one answering from a laptop.
Execution Managing how the work gets done

You move from following a process to designing one. Service delivery, guest experience, resourcing, and the operational trade-offs that determine whether standards hold under pressure.

Illustration of a person reading a set of floating documents: a pie chart, a bar chart and a written summary.
Acumen Evaluating what drives performance

You learn to read the numbers and the market together: how positioning, channels, pricing and cost structure interact, and how to tell which decisions improved things and which just looked busy.

Illustration of a signpost carrying three blank arrows, each pointing a different way.
Decision Making a decision and standing behind it

You investigate a real problem, form a recommendation grounded in evidence, and present it in a form a decision-maker will act on.

Benefits

Your product is what guests remember

A guest goes home carrying nothing but how it felt. That memory is the product, the margin and the reason anyone returns, so every venture here is built from the guest experience outward.

Benefits

Grow beyond your circle

Your first guests are people you already know. The business only grows when strangers arrive, through the suppliers, partners, platforms and referrals you build on purpose.

Both are taught here, and both end in something you built.

Request the course sheet

The shape of the seven months

Online, then out in the real thing, then online again.

One module a month, in a deliberate order. The middle block is the one that takes you out of the classroom, and it is the part of the calendar that does not move.

Month 1 is online. Months 2, 3 and 4 are on campus, with the assessed overseas immersion anchored to months 3 and 4. Months 5, 6 and 7 return to live online.

  1. 01 Management of Tourism Destinations Live online
  2. 02 Entrepreneurship in the Tourism and Hospitality Sector On campus
  3. 03 Management of Cultural Tourism Immersion On campus and overseas
  4. 04 Service Innovation and Experience Management Immersion On campus and overseas
  5. 05 Hospitality Marketing and Digital Channels Live online
  6. 06 Hospitality Performance and Financial Management Live online
  7. 07 Applied Research Capstone Live online

Live online, scheduled sessions On campus at 36 Newton Road Assessed overseas immersion, anchored to Modules 3 and 4

How it runs

The parts that do not move.

Delivery, assessment and graduation
Mode of delivery60% live online and 40% on campus
Language of instructionEnglish
Class size1 teacher to 18 students
AssessmentWritten assessment and practical assessment
Graduation requirementsA pass in all seven modules. Minimum 75% attendance for each module.
Industrial attachmentNot applicable
Qualification awardedAdvanced Diploma in Hospitality, Tourism and Entrepreneurship Management, awarded by Cairnhill Institute Pte. Ltd.

Industrial attachment is not requiredYou do not need a placement to complete this programme, and none is included. The assessed work is your own: a start-up plan, a service concept, a marketing plan and the numbers underneath them.

The curriculum

Seven modules, in a deliberate order.

What you examine
Why one destination fills and the one next to it does not: access, positioning, seasonality and who is actually paying for the marketing.
What you produce
A destination analysis you can defend.
Why it matters
Every business in this trade sits inside a destination's demand curve, whether or not the owner has noticed.
What you examine
What it costs to open the doors, what it costs to keep them open, and the gap between the two.
What you produce
A start-up plan with a cost base and a break-even point.
Why it matters
Most concepts in this trade work on a good weekend. This is where you find out what happens on an ordinary Tuesday.
What you examine
How a place sells its own culture without wearing it out, and who in the community sees the money.
What you produce
Field observation carried out on the overseas immersion, written up as the graded immersion report and assessed back in Singapore.
Why it matters
Cultural product is the region's strongest asset and the easiest one to spend badly.
What you examine
Where a service breaks under load, and which parts of it are design rather than goodwill.
What you produce
A service concept or improvement plan, plus the graded immersion report on live service environments observed overseas.
Why it matters
Anybody can deliver on a quiet night. The concept has to hold when two people call in sick.
What you examine
Commission, acquisition cost, and the difference between a channel that brings demand and one that rents it to you.
What you produce
A marketing plan with a channel mix you can justify line by line.
Why it matters
Plenty of full businesses in this trade are quietly working for their booking platform.
What you examine
The statements a manager is handed, and the operational decisions hiding inside each line.
What you produce
A financial plan for your own concept, with the break-even shown.
Why it matters
This is the language that decides who gets handed a budget.
What you examine
One problem you choose, investigated with your own primary research rather than a case study handed to the whole cohort.
What you produce
A defended piece of applied research, presented at capstone.
Why it matters
It is the only part of the programme where nobody can tell you the answer in advance.

Who teaches this

Taught by practitioners. No lecture hall.

Between them the teaching team brings years of hospitality experience across Switzerland, Europe and Asia, including luxury operations; international work in luxury retail and service innovation; frontline service leadership in the public sector; and two decades of classroom practice. The person who teaches the module is the person who answers your question about it.

What they did before teaching Hospitality management across Switzerland, Europe and Asia, including luxury operations, alongside academic governance and adult training across the Asia Pacific. Fifteen years of international work in luxury retail, digital transformation and service innovation. Frontline service leadership across the State Courts and government agencies. Two decades of classroom practice across Singapore and South Korea.

Trainer names, qualifications, conferring institutions and module deployment are published in full on the teaching page, as required under the Private Education Regulations.

Overseas Immersion Learning Journey

In month three, the learning goes overseas.

Some of the best lessons in this trade are not in any textbook. So in the middle of the programme you travel out of Singapore and see them for yourself: real venues, live service, businesses working at full speed.

You watch a floor under pressure. You see how a place sells its own culture, and who in that community sees the money. Then you come home and write it up as a graded report, assessed here in Singapore.

  • Live operations
  • Cultural assets as commerce
  • Service under load
  • Field observation
  • Graded report

Talk to us early about dates

The immersion runs on scheduled dates. If those dates are difficult, speak to our academic team early. Options include a later scheduled run, or an equivalent supervised alternative against the same learning outcomes, subject to Academic and Examination Board approval. Course completion is not affected.

What is still confirming

Destination, dates, and the travel and accommodation arrangement. We will not name a destination before the agreement is executed. Ask admissions what is fixed.

Entry requirements

Three ways in. You need one of them.

The programme is written for graduates of hospitality, tourism, business, culinary arts and related fields, and for people moving into the industry from another one. Work experience is not required on either of the two academic routes.

Minimum entry requirements

Minimum age 18

A diploma in a related field
A diploma in hospitality, tourism, business, events, food and beverage, travel services or a related field
No work experience required.
A polytechnic diploma, any field
A polytechnic diploma, or an equivalent qualification
Any field. No work experience required.
Experience instead of a diploma
Eight years or more of relevant work experience in hospitality, tourism, events, food and beverage operations or a frontline service role, subject to approval by the Academic Board
No diploma needed. The years on the floor are the qualification.

English language ability

Any one of the three

Test score
IELTS 5.5 or an equivalent score
Prior study
Prior studies conducted in English
Our own test
A pass in Cairnhill's internal English proficiency test at the required benchmark

Taught and assessed in English. Meeting the minimum does not by itself secure a place, and admissions will tell you plainly if a later intake would serve you better.

Fees and dates

Every figure, in one place.

Course fees
Fee breakdownTotal payable, S$
Academic programme fees, seven modulesS$9,520
Programme fee, inclusive of academic administration, student support services, learning resources, industry exposure, enrichment activities and graduation arrangementsS$980
Total course fees payableS$10,500

Total payable, inclusive of GST if any. Application fee: Confirming. Across seven months that works out at S$1,500 a month, shown for comparison only: it is not an instalment plan, and the payment schedule is the one set out in your student contract.

Course commencement
IntakeStart dateEnd date
First intake, part-time1 October 202630 April 2027
Next intake1 April 202731 October 2027

Before you pay anythingYou receive the standard PEI-Student Contract and the full fee schedule before any payment is accepted, and fees are collected under the Fee Protection Scheme. The Fee Protection Scheme provider and the registration period are confirming and will be published here once ratified.

Where you land

Three people walk through this door.

A student working through a plan at a table with others.

The explorer

You have not chosen yet

Your diploma is finished, or nearly. You want to be in this trade and you have no work experience to show for it yet. Nothing here assumes you do.

Where you land
Enough contact with the industry to choose, and a plan of your own to argue from.
A duty manager at a desk late in the evening.

The contributor

You know the floor

Front office, events, kitchen, tours, F&B. You can already run a shift. What stops the next step is the language the decisions are made in.

Where you land
The language they use in the room above yours, and the evidence to back what you say in it.
An owner selecting produce from a supplier early in the morning.

The builder

You already started

A supper club, a tour, a site, a first customer. It works. What you do not know yet is whether it works at three times the size.

Where you land
Your own thing taken apart and rebuilt, with the numbers underneath it that you can defend.

Admissions

How it actually works.

Five steps, in order. Nothing is paid until a contract exists.

  1. 01You request the course sheet. Schedule, fee and requirements, as soon as each is confirmed.
  2. 02A conversation, at the campus or online, where the schedule and the immersion get tested against your life.
  3. 03You apply, with your documents, or through the mature route.
  4. 04You receive the standard PEI-Student Contract and the full fee schedule.
  5. 05Fees are collected under the Fee Protection Scheme. The intake begins.

Questions people actually ask

Answered up front.

No. Two of the three entry routes are academic and neither asks for a day of work experience: a diploma in a related field, or a polytechnic diploma in any field. Wanting to be in this trade is a good enough reason to be here.

The third route is the reverse case: no diploma, but at least eight years of relevant experience, subject to Academic Board approval. You need one of the three, plus the English requirement.

It is part-time: four sessions a week, four hours a session. Months 1, 5, 6 and 7 run online. Months 2, 3 and 4 run on campus. The online months are built around live trainer-led sessions you are expected to attend, with guided self-paced work and supervised project time around them, so it is not a course you can pick up whenever it suits you. The dated timetable is confirming.

It is assessed and anchored to Modules 3 and 4, and it sits inside the months 2 to 4 contact hours rather than being added on top of them. You write it up as a graded immersion report, which is assessed back in Singapore.

If the scheduled dates do not work for you, speak to our academic team before the intake rather than after it. Two routes are documented: joining a later scheduled run, or, where the Academic and Examination Board approves it, an equivalent supervised alternative that meets the same learning outcomes. Neither affects course completion. Destination, dates and the travel and accommodation arrangement are confirming.

S$10,500 in total: S$9,520 in academic programme fees across the seven modules, plus a S$980 programme fee covering academic administration, student support, learning resources, industry exposure, enrichment activities and graduation. The application fee is confirming. You receive the standard PEI-Student Contract and the full fee schedule before any payment, and fees are collected under the Fee Protection Scheme.

Not automatically. This is not registered as a pathway programme, and it carries no external accreditation, so nobody here can promise you a place anywhere else. Admission to a further qualification is decided by the receiving institution against its own criteria. If a formal articulation agreement is signed, it will appear on this site with the receiving institution named and the supporting documents lodged with CPE.

No. Cairnhill Institute Pte. Ltd. leases its teaching premises at Hotel Royal and delivers, assesses and awards the programme itself. The institute welcomes working relationships across the hospitality industry, and any that bear on the programme would be named here.

Anyone who cannot hold four sessions a week for seven months. That is the one requirement with no route around it.

Industrial attachment is not required here and none is included, so if what you want is a placement into a hotel or an operator, this is not it. Nor is it a culinary or a pure operations qualification: the centre of gravity is commercial. And it will frustrate anyone who wants a credential without producing a plan, because the assessed work is the plan.

Seven months. One room. One cohort.

Take the course sheet, come and see the room, or put your questions to us. The first cohort begins 1 October 2026. The next intake is 1 April 2027.

Course sheet Apply Now